Chain Launch: After 8 years of business,
an operator begins to envision the next step – a
chain franchise system based on his winning formula
of food, service, and price.
Corporate Downsizing: A franchisee of Chili’s and On The Border
brands finds itself near bankruptcy as the recession
intensifies.
Management Training:
A successful Chicago Hot Dog concept identifies the needs to improve unit operating levels before it can develop more units.
OPS Upgrade: A 12-unit, family-dining
chain needs to standardize their operating system
(and results) before launching into new territory
and unit growth.
Performance Audit: A multi-concept
operator wants a performance audit of their
restaurant business – evaluating sales, profits, and
the competitiveness of customer service levels.
Regional OPS: A casual-dining, franchisee
group revamps their regional manager role to lift
the guest experience and visit frequency – as well
as sales and profits.
Unit QSC Program:
A 12,000 unit quick-service chain needed to improve
guest service levels for QSC (quality, service, and
cleanliness) and other guest experience components.
MARKETING
Brand Plan:
An Expansion Roadmap. A successful, LSR Chicken
chain with 18 U.S. units in 6 regions is operated by
6 different franchisees with different ideas about
what the brand strategy should be.
Consumer Satisfaction Survey Case
: An established Cincinnati chili chain
conducts consumer research every 3-4 years to gauge
brand awareness, trial, and usage levels in their
core trade area.
Menu Development Case: A regional
chain faced a strong competitor with natural protein
ingredients and high market share, in addition to
many low-price players. Senior management wants to
update the menu positioning.
Menu Price Updating:
A 145-unit, casual-dining chain faces diving
frequency due to change in consumer wealth. Senior
management decides to lower menu prices rather than
discount.
Menu R & D Case: A popular,
independent owned café reacts quickly to online,
negative reviews with an initiative to improve food
quality and menu variety.
DEVELOPMENT
Brand Due Diligence: A private equity group was approached by
the senior management of a regional limited-service
chicken chain to fund their buy-out of the founder.
Leadership Development:
The company’s ability to promote the brand, make large sales,
or retain past profit levels are lost with the death of the successful leader/CEO.
Market Development
- Steakhouse: A franchisee of a major national Fine Dining Steakhouse chain
with a large defined territory in two high density East Coast
cities must complete their contractually obligated store development
requirement within a specific time frame or risk losing their exclusive
rights to these lucrative markets.
New Concepts:
A Mexico City tamale manufacturer wants to develop and test a fast-casual restaurant chain for U.S. and international
expansion.
Regional Development - Casual Dining Asian: A smaller, multi
concept restaurant organization in the Midwest is
looking to expand its successful Casual Dining Asian
concept in order to prove its viability in various
geographic metro areas and regions.
Site Selection
Models: A small chain seeks to verify
individual store performance based on trade area
potential and the current site model – prior to
regional rollout.
Start-up Site Development - Coffeehouse: An
independent restaurateur on Long Island, NY wants to
start a chain of Specialty Coffeehouses in this
diverse, high density market area, aiming to compete
head on with Starbucks.
Strategic Planning:
New business and repeat sales growth is stalled causing flat net profits.
